I was initially overwhelmed as women’s fashion and personalized styling were unfamiliar domains to me, but it was clear omnichannel shopping experience was an important consideration for Style545. I found in my research that omnichannel is a hot keyword in the industry. Online-only retailers like Warby Parker and Bonobos have been branching out into retail spaces
to increase sales and brand awareness, spanning across physical and online spaces for omnichannel shopping experience. Department stores like Nordstrom and Macy’s used click-and-collect
programs, through which shoppers bought items online and picked them up in stores rather than pay more and/or wait for the items to ship. I saw Style545 could also be a player in exploring this space.